The Brannock: Custom Sneaker and Art Show Recap | Los Angeles


It appears the best gallery opening in quite some time centered around the art of sneaker customization took place last Saturday in Los Angeles at The Brannock Custom Sneaker & Art Show. Headlined by the curators King of Sneakers and Marcos Rafael Ponce the total showcase included well over 30 different 1 of 1 custom designs in a slew of themes. Not to be missed was also some canvas work to match theme of a few of the sneakers, custom shoe boxes, a custom sneaker King’s throne, a supply of Angelus paint to get your own customizing on, and of course the original hip hop art: graffiti.

The Brannock: Custom Sneaker & Art Show 7.13.2013 #LosAngeles

Do shoe stores like Foot Locker and Finishline still have Brannock devices on hand? If you worked in a shoe store years and years ago the “Brannock Device” was an often used tool that the customer often times used incorrectly. Nicknamed after the footwear industry’s standard measuring device is “The Brannock: Custom Sneaker & Art Show” in Los Angeles. Over ten artists’ work has been curated by King Kang of King of Sneakers and Marcos Rafael Ponce of Top2Bottom in an effort to showcase the customized sneaker’s place as an art form all it’s own.

Air Jordan 4 Command Force Customs by @emmanueLabor

The years were 1989 and 1991, Michael Jordan and David Robinson, the Air Jordan IV debuted first and the Nike Air Command Force a couple years later. MJ continued to sell shoes obviously while Mr. Robinson never gained that status that could sell his own signature shoe. Surely Robinson influenced some sales. But Woody Harrelson playing as Billy Hoyle rocking the Command Force in White Men Can’t Jump is considered more significant than anything that happened in them around Mr. Robinson’s Neighborhood. Yet for emmanueLabor this custom combining the both pairs was a way to bring him back to his childhood.