The Brannock: Custom Sneaker & Art Show 7.13.2013 #LosAngeles

Do shoe stores like Foot Locker and Finishline still have Brannock devices on hand? If you worked in a shoe store years and years ago the “Brannock Device” was an often used tool that the customer often times used incorrectly. Nicknamed after the footwear industry’s standard measuring device is “The Brannock: Custom Sneaker & Art Show” in Los Angeles. Over ten artists’ work has been curated by King Kang of King of Sneakers and Marcos Rafael Ponce of Top2Bottom in an effort to showcase the customized sneaker’s place as an art form all it’s own.

What: The Brannock – Custom Sneaker & Artshow
When: Opening Reception Saturday July 13th. Show runs until August 3rd.
Where: Petra Gallerie 1149 S Robertson Blvd, Beverly Hills CA 90035 310.247.0252

From King Kang and Marcos Rafael Ponce:

“The customization of Nike sneakers has been part of the urban underground art movement since the 90’s. The sneakers’ strong status and influence within the culture has inspired artist of diverse disciplines to create innovative art forms. In the case of customization, they become “walking works of art” a holistic representation of the culture. Once customized, the sneaker transcends its status and the art that it carries and it becomes a reflection of the lifestyle and culture. Marcos Rafael Ponce, King Kang and the selected artist’s mediums range from graffiti to classical, multimedia to assemblage and bespoke shoe making. Each artist was asked to customize a pair of Nike sneakers or inspired artwork that best represents their own style. The only requirement was that the artist use Nike as there base & Angelus Leather paint as the medium. This is an important requirement as we want to make sure that the work is wearable and of the best quality.”

Featured Artists: King Kang, Marcos Rafael Ponce, Samir Evol (The Seventh Letter, Fly I.D.), Antonio Mejia (Smoking Mirrors Gallery), Dcypher (CBS, DTR), EmmanueLabor, Duem (K4P), Norm “Nomzee” Maxwell, Sab-One, Nerv-One, Swaves, Don Ville, Cache, and Girlfitti. Outdoor installation by Seroe (Top2Bottom, TITS, AE, WAI. TEAM)

Sponsors: Nike Sportswear and Angelus Shoe Polish who will be offering a pop-up shop to buy your paint if you are feeling inspired to paint your sneakers.

If you make it out to the event please tag @PaintOrThread on Instagram with any photos. Or if you cannot make it out to LA check back after this weekend for a full photo recap right here on