Sneakercon NYC Photo Recap: Customs Edition

Sneaker conventions are one of the most highly anticipated events in today’s sneaker culture. Hundreds of sneakerheads young and old (but mostly really young) come together in a large open space to buy, sell, trade, and gawk at sneakers and sneaker-related apparel. SneakerCon is one of the largest and most well-known conventions, traveling to various cities around the country multiple times a year. The lines are long, it’s loud and hot, and it’s amazing!

When you go to a sneaker convention, ain’t no half-steppin’. People go to stunt and to watch others stunt with rare and expensive Player Exclusives, samples, super duper hyperstrikes, and of course, customs. When the cameras start flashing or when a cutie is checking you out, you don’t want your shoe game to be sub par, do you?

sneaker patches by herbjuice jordan nike

Interview with Sneaker Patch Extraordinaire @HerbJuice

sneaker patches by herbjuice jordan nike

If you’ve been wondering how some customizers have been adding special patches to their customizations here is your answer: Herbjuice. If you know the name you’ve likely come across his work on the aforementioned sneaker customizers or his patches of Air Jordan and Nike silhouettes posted all over Instagram. With his growing popularity in the custom scene we had to get more info on how Herbjuice’s whole production came about. So read below to see what has happened and what might be next.