A good 8+ years ago this artist with a love for sneakers had the chance many sneaker customizers and general artists for that matter, will never get. In 2005 Josh Wisdumb was commissioned by New Balance to recreate is art on the silhouette of the New Blance 574. The black and white design featuring Wisdumb’s line work released in limited numbers apart of an NB artist series pops up on eBay every once and a while.
With teasers hitting the Internet last week it was our duty to bring an inside scoop on this interesting work by JBF Customs. The project is in fact a collaborative design effort between Jake of JBF Customs and @RegularOlTy of Leaders1354. The latest in JBF’s line of reconstructed custom sneakers these truly represents “premium” starting with a thick burgundy leather used on the toes, lace, and heel panels. The next obvious material is cork placed from the toe box, mid panels, Swooshes, tongues and upper heels.
He wore them on the sidelines of a Brooklyn Nets game now he shares the custom sneakers’ story via his website LifeandTimes.com. That he is Jay Z and the sneaker is the Air Jordan 1 Brooklyn Zoo by PMK Customs. Released last year in a very limited amount of 10 pairs for somewhere around $2500 each the full decon-recon customs feature the real skin and leather of 9 different animals. Check the video below to see how the idea came about and how PMK Customs works with a company called American Shoes to bring the idea to life.