Who would be surprised if the entire Heat team is decked out in a pair of Mache Customs soon? Well it might not happen in a game as supposedly Nike shot down Lebron wearing Mache’s Iron Man 3 custom shoes. But the marketers at Li Ning are obviously open to the idea as last night Dwayne Wade wore his Way of Wade titled “Gradient Peel” 1 of 1 design customized by Mache against the Atlanta Hawks.
The trio of sneaker industry heads that run the #SDMR podcast about Sneaker Design, Media, & Retail delved into customs and customizers for the second half of their latest cast titled: RSVPs and Custom Sneaker Culture. For this episode #13 Jacques Slade of Kustoo.com, Sneakerbox Clyde of InsidetheSneakerbox.com, and footwear designer Brett Golliff have guest Nick Engvall of ComplexSneakers on to chat about the current state of the RSPVing and camping out for sneakers while at the 31 minute mark of the show they get to the good
With original intent of the design being inspired by geometrical backgrounds of early 1990s Skybox NBA basketball cards Mache Customs was told these actually look reminiscent of a certain Nike Air Max 90. That AM90 was the Hurley x Nike Air Max 90 “Phantom 4D” limited to 500 pairs and designed by artist Dalek in 2011. Upon close inspection the look between both shoes is similar. Using the Nike Lebron X Dunkman as his base shoe this pair by Mache shifts colors depending on the angle light hits them from green to turquoise to purple with the lines alternating hues too. These are a 1 of 1 and due to their intensive nature it took to make them Mache might not be making them available for a limited run…unless the public demands it!
In celebration of The Game’s album release yesterday titled Jesus Piece, Dan of Mache Customs created a custom Air Jordan “player exclusive” style for the Los Angeles rapper. What was known as Game’s favorite Jordan model, the IV, Mache used the recent black/red retro release transforming the entire black suede upper into a toro bravo red to start. Next details of a hand painted GAME logo and Jesus piece were placed on the outer heels. Last touches of the album artwork grace the insoles with custom lasered shoelace deubrés made by his friend at Absolelute.com.
Only hours after Dan of Mache Customs posted his latest Nike Lebron X customs via his Instagram did @KingJames himself repost them. The idea that caught Lebron James’ attention was the Transformers Devastator themed pair in metallic green and purple. For the most part this was a simple customization as Mache used the options on Nike ID to create the pefect base of green and purple. His touch was the silver panelling painted to look like steel panels that were also given a reflective finish. The colorway was brought together with a simple Decepticon branding on the back heel triangles and embroidered logos on the tongue tags courtesy of @HerbJuice.
