Do shoe stores like Foot Locker and Finishline still have Brannock devices on hand? If you worked in a shoe store years and years ago the “Brannock Device” was an often used tool that the customer often times used incorrectly. Nicknamed after the footwear industry’s standard measuring device is “The Brannock: Custom Sneaker & Art Show” in Los Angeles. Over ten artists’ work has been curated by King Kang of King of Sneakers and Marcos Rafael Ponce of Top2Bottom in an effort to showcase the customized sneaker’s place as an art form all it’s own.
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Little bit of everything custom shoes
Nike Dunk “Metal Guy” Custom by @Diversitile and @3RCustoms
Any good idea is worth doing again if there is improvement right? I mean how many times did they make that movie? From the preview earlier this week of the Metal Guy Dunk High by Diversitile and 3R Customs anyone that has been paying attention to custom sneakers for at least a few years probably said “hmm something seems familiar”. In a new revamped take on their original design that sort of got them into a bit of trouble in 2010 this Nike Dunk is customized in a recognizable metallic red and gold colorway.
Sneaker Customizer’s Library: Art & Sole
First released in 2008 and later released in the updated version seen below last year Art & Sole: Contemporary Sneaker Art & Design is a complete record of the trend towards “artist” series released from the sneaker industries big brands up until 2008. The dream of many customizers was to have their own chance to design a colorway or theme to be made in mass by Nike, adidas, Puma, etc. This book gives you an idea of who and what has caught the attention of brands enough to give artists or independent art brands their own sneaker.
Metal Guy Nike Dunk Hi Customs by @Diversitile and @3Rcustoms
Will collaborations be the trend for the second half of 2013 in custom sneakers? If so leading the way for that wave might just be the guys from Diversitile and 3R Customs. Thankfully the two custom veterans put faith in PaintOrThread to give the world the first look on this updated and revamped version of a past Diversitile world-infamous release.
Interview with Sneaker Patch Extraordinaire @HerbJuice
If you’ve been wondering how some customizers have been adding special patches to their customizations here is your answer: Herbjuice. If you know the name you’ve likely come across his work on the aforementioned sneaker customizers or his patches of Air Jordan and Nike silhouettes posted all over Instagram. With his growing popularity in the custom scene we had to get more info on how Herbjuice’s whole production came about. So read below to see what has happened and what might be next.
Custom Lookback | 2000words with @Mache275
Before PaintOrThread the first blog dedicated to custom sneakers was 2000words. Ran by Kevin Moore the site updates ultimately succumbed to life’s responsibilities. Luckily some of the content was salvageable. Allowing sneaker customizers of today a way to look back on their past or to give a glimpse of what came before them. Just perfect for Sneaker Customizer Throwback Thursday.