Ask fifty people in a random shopping mall and 95% have probably never heard of such a thing as a shoe customizer or customizing shoes. If the terms are even familiar they’ll probably mention something like NikeID. So every time a “mainstream” media outlet gives a shoe customizer some coverage it really helps out the entire shoe customizing community. One member of the community that has done well for himself via the local media is Tyler Way and his brand T.Way Customs. Here is a video from earlier this month when Tyler was on the Grand Rapids, Michigan area Fox-17 show “The One Seven” sharing how he got started customizing shoes and how he has developed his work into a complete marketing agency of sorts. Shoe customizers should always “Dream Impossible”.