He wore them on the sidelines of a Brooklyn Nets game now he shares the custom sneakers’ story via his website LifeandTimes.com. That he is Jay Z and the sneaker is the Air Jordan 1 Brooklyn Zoo by PMK Customs. Released last year in a very limited amount of 10 pairs for somewhere around $2500 each the full decon-recon customs feature the real skin and leather of 9 different animals. Check the video below to see how the idea came about and how PMK Customs works with a company called American Shoes to bring the idea to life.