Air Jordan IV “Gold Digger” Custom by @DMC_Kicks

Is there any non-athlete that has a bigger impact on the sneaker world than Kanye West? The “Yeezy” colorway customs are rampant and non-news at this point but DMC Kicks gives a nod to West’s musical prowess of his 2005 single Gold Digger on this Air Jordan IV. These don’t entail a huge alteration as the starting base is still recognizable being the cement gray/white colorway of the AJ IV retro.