As a shoe customizer it is usually inevitable that a person’s business skills come into play to keep their customizing career growing. The average reader of PaintOrThread should recognize the work Jake has built behind his brand JBF Custom. Often times though we do not get to see exactly what goes behind the scenes or what it takes to make customizing a business. Recently Jake, an ntrepreneurship major at the University of Dayton was featured in his student newspaper where he shared insights to his business as well as how it has affected his involvement in his classes.