Heineken Custom Sneakers | New Balance 850

Boston meets Amsterdam in these Heineken custom sneakers made using New Balances. When it comes to branding their beer not many can beat the recognizability of Heineken’s white outlined red star against green. In the mid 2000’s many sneakerheads may remember the stir caused by a green and white Nike Dunk SB with a little red star on the heel. That Nike Dunk got a nickname of Heineken for obvious reasons. At a rumored production of around 4,000 pairs, these still made big enough waves to catch Heineken’s attention and put a stop to Nike’s release. Complex ranked these SB Dunks at #7 in the History of Sneaker Controversies. Yet that hasn’t stopped anyone from making a 1 of 1 custom Heineken tribute.

By the way of Taiwan, customizers IGM Shop married together two brands full of heritage in their respective fields. Using the New Balance 850 runner the as the base a starting point of the perfect green was already in place. Keeping good portions of the shoes white, next details can be seen in an up close look of the brand’s crest painted upon the mid panel. Next additions of the signature wordmark and red star painted on the heels cement in the theme of the work. Lastly, red laces finished off with a custom set of lace locks cut from an actual aluminum Heineken beer can make a fun detail.

If you like these Heineken custom sneakers more work from IMGshop can be found on Instagram.com/IGM_shop

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