NikeID about 10 years ago put the consumer in the seat of the designer, well kinda. They provided the ability to choose the colorway and color placement of a few shoes. Since then it has taken off and multiple brands today provide similar services. But Chef of GourmetKickz is the first customizer to provide a similar service online in collaboration with 1800 Tequila. Super design work by both, if your bored take your time to see all the features GourmetKickz has setup to help you design a pair of Nike Air Force 1 low for Chef to customize for you.
