The third Vans Custom Culture Contest is already upon us. High school students from across America will be able to begin registering for Vans’ yearly shoe customization contest on February 1st, 2012 at Vans.com/CustomCulture. The first 1,000 schools to sign up will be sent 4 pairs of Vans all white shoes to customize by March. Vans staff will narrow the 1000 to 50, then the public vote will determine the 5 finalist schools. Those 5 schools will be brought to Los Angeles, California for an exclusive event in May to announce the one school winner of a $50,000 prize for their art department.
Checkout Vans OffTheWall.TV video below for more details and what happened during last years final event in New York.
More from Vans about Custom Culture:
Vans Custom Culture inspires high school students across the United States to embrace their creativity and draw attention to the importance of art as an integral part of our school’s focus in the face of shrinking budgets. Entering its third year in 2012, Vans will build on the nearly 400 schools from all 50 states that participated last year when Long Island’s Ward Melville High School claimed the $50,000 first prize for their truly unique interpretations of Vans shoe designs. This year, the first 1,000 U.S.-based high schools that register according to the official rules will receive four pairs of Vans shoes (Classic Slip-On, Era, Old Skool and 106) to make their own creations. Each shoe must represent one of four themes (Action Sports/Music/Fashion/Local Flavor) and an underlying theme tying the entire collection together. Photo submissions are made on-line via the Vans Custom Culture website and global voting whittles the entries down to the “Final Five” who will travel to Los Angeles for the Vans Custom Culture Art Showcase event.