Who would be surprised if the entire Heat team is decked out in a pair of Mache Customs soon? Well it might not happen in a game as supposedly Nike shot down Lebron wearing Mache’s Iron Man 3 custom shoes. But the marketers at Li Ning are obviously open to the idea as last night Dwayne Wade wore his Way of Wade titled “Gradient Peel” 1 of 1 design customized by Mache against the Atlanta Hawks.
Any chance to see and hear an artist with a portfolio of great artwork only makes the reason to follow their name more appealing. While on tour for the first time in the US last year, Australia’s Sekure D was snagged down by Albotas.com. All 9 minutes give great insight to Sekure D’s story of customizing sneakers, adding vinyl toys to his repertoire, his inspiration, creative process and what the future may hold for his brand.
Well their idea worked, this site is sharing a link to theirs. The staff at Complex put together yet another list, titling this one The 50 Worst Customs of All Time. Don’t read too much into this list as it only goes back to maybe 2009, at least one customizer’s work is mis-identified as another’s, and most of them are from 2012. All time? Umm okay. Definitely a few misses on the list but also quite a few that are only on there because they are a bit different than what’s accepted by the majority.
Just when the world was getting introduced to Google’s Glass now they have a custom talking adidas shoe. At SXSW 2013(if you don’t know, find out) in Austin, Texas Google has released a pair of formerly black and white Adidas Originals AR 3.0 whose stripes are decked out in Google’s signature primary + green color scheme. Namely the first part of Google’s Art, Copy, & Code program the shoes were created along with artist Zach Lieberman and interactive collective YESYESNO.
The trio of sneaker industry heads that run the #SDMR podcast about Sneaker Design, Media, & Retail delved into customs and customizers for the second half of their latest cast titled: RSVPs and Custom Sneaker Culture. For this episode #13 Jacques Slade of Kustoo.com, Sneakerbox Clyde of InsidetheSneakerbox.com, and footwear designer Brett Golliff have guest Nick Engvall of ComplexSneakers on to chat about the current state of the RSPVing and camping out for sneakers while at the 31 minute mark of the show they get to the good
The chance to learn about a new shoe customizer you’ve never heard of happens every day. PJstar.com recently interviewed Peoria, Illinois area customizer Justin Fenwick who goes by the name Donk’e Punch. Check the full article here: East Peoria man has customized footwear for Kanye West, Floyd Mayweather and watch the video version below.
After 6 months of work PMK Customs and Microsoft Internet Explorer will launch PMK Design Lab tomorrow in Los Angeles, CA. Initially the project started off with 27 unique custom shoes created for the IE brand but talks of future collaborations with Microsoft project manager Bryan Saftler and his team led to PMK being asked “What can IE do for you?” PMK’s answer was help in creating something people everywhere with Internet access could experience a platform for custom design amongst multiple brands and color options with modern graphics and usability and have the ability to order that shoe. The Microsoft set out to use “next generation” technologies like HTML5 and touch screen functions based on the growing popularity of tablets and touch screen monitors as everyday household items. The end result is the PMK Design Lab.
