To bring something fresh to the storyline for the Lebron James signature line with model number 15 Nike has used a campaign enticing you to watch what Lebron wears on the court this year. Throughout the season he has worn the 15 in colorways paying homage to Nike history that as they are worn, customers can test their luck to order via the Snkrs App. But Nike chose to keep the South Beach colorway, what would probably be the most popular release, strictly for King James himself. Big mistake.
The South Beach colorway originated on the Nike Lebron 8 during James’ stint with the Miami Heat. From 2011 on that turquoise, pink and black became a staple for at least 2 years in the world of custom sneakers. Just check our archives here: South Beach customs sneakers. Without hesitation, a few sneaker customizers stepped in to make up for Nike’s misstep.
Mache Customs and Showtime Customs each recreated the hi version of the Lebron exclusive. Dank Customs put the three colors to the Nike Lebron 15 low for a friend despite swearing he’d never put the colorway on his own resume of customizations. But since Dank pretty much sticks to 1 of 1s don’t count on him recreating these for you.
We will have to see if Nike ends up releasing these but until then you can follow the latest in the custom sneaker scene on our Instagram @PaintOrThread