Maroon NYC is set to release their second custom sneaker run this time redesigning an adidas Ultra Boost.
On the surface, there is no doubt a lack of uniquely inspired custom sneakers being made these days. Yet if you are patient you’ll find a custom sneaker project like this.
Titled, “Expérience Secondaire” this is the 2nd customized sneaker release for the designerChris Frangoulis of Maroon NYC. With his first pair a Nike Air Max 1 titled Exhibition One calling to Americana sport and it’s influence on streetwear. Inspiration came from Europe as French drink advertising poster aesthetics direct the colorway on this reconstructed adidas ATR UltraBoost. They teamed up with Relevant Customs to reconstruct the adidas runners.
The entire ATR Ultra Boost upper was still utilized for it’s sock style upper. The heel cup was replaced with a suede mudguard. Further suede stripes are accented by red and yellow details inspired by vintage French alcohol posters.