In one of the weirdest stories to come up in custom sneakers in a while Timmy Ham aka Sloth won the giveaway of SlothPunchClub.com. According to AdWeek.com copywriter and branding expert Matt Bull was given the opportunity of a free billboard by Clear Channel Outdoor that was placed in Dallas, Texas after one of his clients projects went viral. Keeping it anything from normal Bull chose to use the billboard to promote a giveaway of the domain SlothPunchClub.com to whomever could think of the best use of the web address. Despite many entries the word fate comes to mind as Sloth entered his design brand based on custom painted Vans sneakers and artistic t-shirt graphics of IAmSloth.com.
“Timmy plans to keep the community-driven/freeware/contest spirit of this enterprise alive, which is cool,” Bull writes on his startup agency’s website, DepartmentOfPersuasion.com. “His idea for Sloth Punch Club is to create one pair of shoes every month featuring a sloth punching something, and give them away. Each winner gets to be a member of the very exclusive Sloth Punch Club, and also gets to choose what exactly the target of the sloth’s fists will be on the next pair of shoes Timmy gives away. It’s simple and stupid and I love it.” via AdWeek.com
If you are attempting to make something more of your custom sneaker venture it is projects like this, taking risks, and taking your marketing outside the regular channels to really get the ball rolling. This should be interesting to see how the Sloth Punch Club develops. Congrats Timmy!