Is there any non-athlete that has a bigger impact on the sneaker world than Kanye West? The “Yeezy” colorway customs are rampant and non-news at this point but DMC Kicks gives a nod to West’s musical prowess of his 2005 single Gold Digger on this Air Jordan IV. These don’t entail a huge alteration as the starting base is still recognizable being the cement gray/white colorway of the AJ IV retro. The biggest change is change of the black on gray cement speckle to a gold on black styling. Next the addition of gold continues on the eyelet wings, front midsole, and the back heel tabs and tongue tags. But the details come into play on the Jumpman logos being painted to look like Ye, the heel tabs being his look from the aforementioned inspiration’s music video and the tongue tags his look at the 2010 VMAs. Are you a big enough Kanye fan to rock these?
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